Muri

MURI is a statement for maximum sustainability in the shoe world – with its decisive step ahead through material choice and manufacturing. A counter-design to fast fashion and mainstream. The sneaker is made of vegetable-tanned Swiss red deer leather and a natural rubber sole.

The name “sneaker” (to sneak) originally referred to the silent tread of the rubber sole compared to the loud tread of shoes with leather soles. The emergence of the sporty sneaker in the 1920s marked the beginning of a shoe and fashion revolution. Symbolically, the Cervo Volante sneaker also stands for a revolution that is being started quietly: A change towards conscious and respectful handling of raw materials.

ATTENTION TO DETAIL – QUALITY FEATURES

Lightly padded for more comfort.
Removable, breathable footbed made of 100% natural materials
Finely roughened leather insert on the inner heel for more support
The typical “V” design line of the upper end stands for CerVo Volante as well as for the mountains and valleys where the red deer lives
Fine stag beetle embossing on the tongue.

MANUFACTURING
The textile insole is joined to the upper of the shoe by means of a Strobel construction. The rubber sole is sewn on. The result is an unusually light, flexible and comfortable shoe.
Made in a small Italian shoe manufactory in Tuscany.

LEDER
The pure vegetable-tanned upper leather comes from wild Swiss red deer, as in all Cervo Volante shoes. It has been left natural without any surface treatment.

LEATHER COLOUR
Cognac (undyed, tanned with mimosa and quebracho)

OTHER SUSTAINABLE COMPONENTS
Footbed: Made by thermoforming natural latex and coconut fibres without the use of synthetic materials. Antimicrobial, breathable and comfortable. Removable.
Reinforcements: All reinforcements on heel and toe made of recycled cotton, made in Italy.
Sole: Handmade from 100% natural rubber (each sole is handmade over 50 times). Brown sneaker – sole undyed; black sneaker – sole dyed with Italian charcoal.
Shoelaces: 100% wood-based Lyocell (Tencel) with plastic-free needles.
Packaging: recycled tissue paper and box made of 100% recycled cardboard as shipping box.

* It is an incredible moment to rediscover an extinct species in an area. The red deer had been extinct in the Swiss midlands for centuries. For some years now, it has been migrating back from the mountain regions where it has been native again for some time. In Wiliwald, in Muri, Aargau, a hunter spotted a young red deer on a foggy autumn morning in 2018. For the first time in this area, in centuries – A magical moment.

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100% PLANT-GERATED leather
from the WILD-LIVING RED DEER
from sustainable SWISS HUNTING
handmade in ITALY
wrapped in recycled tissue paper in a smart SHOE BAG made from recycled cardboard

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