{"id":100,"date":"2017-09-27T10:39:16","date_gmt":"2017-09-27T08:39:16","guid":{"rendered":"https:\/\/test.brightspark.ee\/cervovolante\/?page_id=100"},"modified":"2021-03-15T14:37:45","modified_gmt":"2021-03-15T13:37:45","slug":"story","status":"publish","type":"page","link":"https:\/\/cervovolante.com\/en\/story\/","title":{"rendered":"Story"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column width=&#8221;1\/3&#8243;][vc_column_text]<\/p>\n<h3>WE LOVE WHAT\u2019S WILD\u2014AND WANT TO SHARE IT.<\/h3>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;2\/3&#8243;][vc_column_text]<\/p>\n<p class=\"p1\">Although consumers are increasingly motivated to make informed, responsible purchasing decisions, buying leather goods remains a challenge. More often than not, searching for answers about where a product comes from and how it was made leads to nothing but more questions\u2014 questions that, in the end, stand in the way of consumers building an emotional bond with their purchase. While the food industry is responding to\u00a0 consumers\u2019 heightened awareness with advances in sustainability and animal welfare, genuine change is still a long way off in the fashion world, where trends and low prices still outweigh considerations such as responsible production practices.<br \/>\nWe aim to change that.<\/p>\n<p><u>CERVO VOLANTE<\/u><br \/>\nGoodyear-welted deerskin shoes and and high-quality leather accessories from Switzerland\u2014all made by hand to the highest ecological standards from hides that are otherwise disposed of.<\/p>\n<p><u>THE HUNT<br \/>\n<\/u>Every year, 15,000 wild red deer are culled to prevent damage to Switzerland\u2019s countryside. Cervo Volante collects their valuable hides, so they don\u2019t go to waste. We elevate what others discard\u2014to show the beauty in what&#8217;s wild.<\/p>\n<p><u>RAW MATERIALS<br \/>\n<\/u>Wild Swiss red deer provide the essential raw material for all Cervo Volante leather products. This leather bears traces of a life lived in the wild: scars, wrinkles, and scratches attest to its authenticity. All our leather is prepared in the canton of Bern using a traditional, purely vegetable-based barrel tanning method that is free of chromium and synthetic pre-tanning agents. We make a point of using plant extracts sourced sustainably in Europe whenever possible, such as those derived from acorns gathered by hand in Turkey. The addition of various plants during the tanning process lends our leather an olive-brown, sand, or cognac color; iron oxide and charcoal are used to create our dark brown and black hues.<\/p>\n<p>[\/vc_column_text]<div class=\"konte-empty-space \" style=\"height: 32px\"><\/div>[\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/3&#8243;][vc_column_text]<\/p>\n<h3 class=\"p1\">Quickly explained<\/h3>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;2\/3&#8243;][vc_column_text]<\/p>\n<p>Find out more about our <a href=\"https:\/\/cervo.wpengine.com\/story-highquality-luxury-sustainability-environmental-design-generation\/environment\/?lang=en\">values<\/a>, our <a href=\"https:\/\/cervo.wpengine.com\/story-highquality-luxury-sustainability-environmental-design-generation\/leather\/?lang=en\">leather<\/a> and the <a href=\"https:\/\/cervo.wpengine.com\/story-highquality-luxury-sustainability-environmental-design-generation\/handwork\/?lang=en\">productions processes<\/a>. Or accompany our founders on their way from the wild to the shoe shelf in our short video.<\/p>\n<p>[\/vc_column_text][vc_video link=&#8221;https:\/\/youtu.be\/6QnT_Q5HdcA&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/3&#8243;][vc_column_text]<\/p>\n<h3>Where we are today<\/h3>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;2\/3&#8243;][vc_column_text]<\/p>\n<p><span style=\"font-size: inherit;\">After performing an initial feasibility analysis and scouting for tanneries and leather workshops in Switzerland and its neighboring countries, Cervo Volante began its journey in earnest during the 2017 and 2018 hunting seasons. In each of those years, we collected approximately 1&#8217;400 hides, which were then transformed into high-quality leather products. Today, we\u2019ve expanded to three different product lines: shoes, accessories, and winter coats.\u00a0<\/span><\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/3&#8243;][vc_column_text]<\/p>\n<div>\n<h3>Moving forward<\/h3>\n<\/div>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;2\/3&#8243;][vc_column_text]<\/p>\n<div>\n<p class=\"p1\">At first we concentrated on the basics: handcrafted Goodyear-welted shoes and lace-up boots. We periodically introduce new models to our shoe line to respond to the shifting needs and preferences of our customers. One of the needs that we have detected and aim to meet in the future are sneakers that can be worn with a good conscience.<\/p>\n<p class=\"p1\">Our current, first-ever accessories collection consists of travel essentials, including weekender bags, leather tote bags, toiletry bags, and eyeglasses cases. Additional products will be added to our fall collection. The summer of 2019 saw the debut of our clothing line, featuring winter coats made from high-end natural materials and fitted with removable inner vests made from the fur of wild Swiss foxes. Just like red deer leather, this precious material is much too valuable to throw away! As always, all materials used in our clothing meet our high sustainability standards. The buttons on our coats, for example, are made of elk jawbones collected in the forests of Estonia and then hand-polished and dyed with plant extracts.<\/p>\n<\/div>\n<p>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column width=&#8221;1\/3&#8243;][vc_column_text] WE LOVE WHAT\u2019S WILD\u2014AND WANT TO SHARE IT. [\/vc_column_text][\/vc_column][vc_column width=&#8221;2\/3&#8243;][vc_column_text] Although consumers are increasingly motivated to make informed, responsible purchasing decisions, buying leather goods remains a challenge. More&hellip;<\/p>\n","protected":false},"author":4213,"featured_media":31602,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"class_list":["post-100","page","type-page","status-publish","has-post-thumbnail","hentry"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.6.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"For a future after 2050 - Despite the increasing alertness of consumers, the responsible purchase of leather goods remains a challenge\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"google-site-verification\" content=\"CrwFTF3YGsPT8sdCxYV-1zyKg_qsZvE_mEO-vvpZgWo\" \/>\n\t<meta name=\"keywords\" content=\"cervo volante story,animal welfare,natural leather,traditional barrel tanning,shoes,accessories,winter coats\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/cervovolante.com\/en\/story\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 4.9.6.2\" \/>\n\t\t<meta property=\"og:locale\" content=\"en_US\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Cervo Volante | Online-Shop f\u00fcr einzigartige, \u00f6kologisch hergestellte Ledermode\" \/>\n\t\t<meta property=\"og:type\" content=\"activity\" \/>\n\t\t<meta property=\"og:title\" content=\"Story | Cervo Volante\" \/>\n\t\t<meta property=\"og:description\" content=\"For a future after 2050 - Despite the increasing alertness of consumers, the responsible purchase of leather goods remains a challenge\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/cervovolante.com\/en\/story\/\" \/>\n\t\t<meta property=\"og:image\" content=\"https:\/\/cervovolante.com\/wp-content\/uploads\/2020\/05\/FabianRied_Naturvision_Rothirsch_2814_Hamster-e1591090491241.jpg\" \/>\n\t\t<meta property=\"og:image:secure_url\" content=\"https:\/\/cervovolante.com\/wp-content\/uploads\/2020\/05\/FabianRied_Naturvision_Rothirsch_2814_Hamster-e1591090491241.jpg\" \/>\n\t\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t\t<meta property=\"og:image:height\" content=\"891\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary\" \/>\n\t\t<meta name=\"twitter:title\" content=\"Story | Cervo Volante\" \/>\n\t\t<meta name=\"twitter:description\" content=\"For a future after 2050 - Despite the increasing alertness of consumers, the responsible purchase of leather goods remains a challenge\" \/>\n\t\t<meta name=\"twitter:image\" content=\"https:\/\/cervovolante.com\/wp-content\/uploads\/2020\/05\/FabianRied_Naturvision_Rothirsch_2814_Hamster-e1591090491241.jpg\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/cervovolante.com\\\/en\\\/story\\\/#breadcrumblist\",\"itemListElement\":[{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/cervovolante.com\\\/en\\\/#listItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/cervovolante.com\\\/en\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/cervovolante.com\\\/en\\\/story\\\/#listItem\",\"name\":\"Story\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/cervovolante.com\\\/en\\\/story\\\/#listItem\",\"position\":2,\"name\":\"Story\",\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/cervovolante.com\\\/en\\\/#listItem\",\"name\":\"Home\"}}]},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/cervovolante.com\\\/en\\\/#organization\",\"name\":\"Cervo Volante\",\"description\":\"Ecological welted deer leather shoes and high-quality leather accessories from Switzerland\",\"url\":\"https:\\\/\\\/cervovolante.com\\\/en\\\/\",\"email\":\"note@cervovolante.com\",\"telephone\":\"+41782222149\",\"logo\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/e2dgqt2h67h.exactdn.com\\\/wp-content\\\/uploads\\\/2018\\\/04\\\/Cervo-Volante-logo-2.0_POS.png?strip=all\",\"@id\":\"https:\\\/\\\/cervovolante.com\\\/en\\\/story\\\/#organizationLogo\",\"width\":850,\"height\":654},\"image\":{\"@id\":\"https:\\\/\\\/cervovolante.com\\\/en\\\/story\\\/#organizationLogo\"},\"sameAs\":[\"https:\\\/\\\/www.instagram.com\\\/cervo_volante\\\/\"],\"address\":{\"@id\":\"https:\\\/\\\/cervovolante.com\\\/en\\\/#postaladdress\",\"@type\":\"PostalAddress\",\"streetAddress\":\"Josefstrasse 53,\",\"postalCode\":\"8005\",\"addressLocality\":\"Z\\u00fcrich\",\"addressRegion\":\"Z\\u00fcrich\",\"addressCountry\":\"CH\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/cervovolante.com\\\/en\\\/story\\\/#webpage\",\"url\":\"https:\\\/\\\/cervovolante.com\\\/en\\\/story\\\/\",\"name\":\"Story | Cervo Volante\",\"description\":\"For a future after 2050 - Despite the increasing alertness of consumers, the responsible purchase of leather goods remains a challenge\",\"inLanguage\":\"en-US\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/cervovolante.com\\\/en\\\/#website\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/cervovolante.com\\\/en\\\/story\\\/#breadcrumblist\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/e2dgqt2h67h.exactdn.com\\\/wp-content\\\/uploads\\\/2020\\\/05\\\/FabianRied_Naturvision_Rothirsch_2814_Hamster-e1591090491241.jpg?strip=all\",\"@id\":\"https:\\\/\\\/cervovolante.com\\\/en\\\/story\\\/#mainImage\",\"width\":1920,\"height\":891},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/cervovolante.com\\\/en\\\/story\\\/#mainImage\"},\"datePublished\":\"2017-09-27T10:39:16+02:00\",\"dateModified\":\"2021-03-15T14:37:45+01:00\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/cervovolante.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/cervovolante.com\\\/en\\\/\",\"name\":\"Cervo Volante\",\"description\":\"Ecological welted deer leather shoes and high-quality leather accessories from Switzerland\",\"inLanguage\":\"en-US\",\"publisher\":{\"@id\":\"https:\\\/\\\/cervovolante.com\\\/en\\\/#organization\"}}]}\n\t\t<\/script>\n\t\t<!-- All in One SEO Pro -->\r\n\t\t<title>Story | Cervo Volante<\/title>\n\n","aioseo_head_json":{"title":"Story | Cervo Volante","description":"For a future after 2050 - Despite the increasing alertness of consumers, the responsible purchase of leather goods remains a challenge","canonical_url":"https:\/\/cervovolante.com\/en\/story\/","robots":"max-image-preview:large","keywords":"cervo volante story,animal welfare,natural leather,traditional barrel tanning,shoes,accessories,winter coats","webmasterTools":{"google-site-verification":"CrwFTF3YGsPT8sdCxYV-1zyKg_qsZvE_mEO-vvpZgWo","miscellaneous":""},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"BreadcrumbList","@id":"https:\/\/cervovolante.com\/en\/story\/#breadcrumblist","itemListElement":[{"@type":"ListItem","@id":"https:\/\/cervovolante.com\/en\/#listItem","position":1,"name":"Home","item":"https:\/\/cervovolante.com\/en\/","nextItem":{"@type":"ListItem","@id":"https:\/\/cervovolante.com\/en\/story\/#listItem","name":"Story"}},{"@type":"ListItem","@id":"https:\/\/cervovolante.com\/en\/story\/#listItem","position":2,"name":"Story","previousItem":{"@type":"ListItem","@id":"https:\/\/cervovolante.com\/en\/#listItem","name":"Home"}}]},{"@type":"Organization","@id":"https:\/\/cervovolante.com\/en\/#organization","name":"Cervo Volante","description":"Ecological welted deer leather shoes and high-quality leather accessories from Switzerland","url":"https:\/\/cervovolante.com\/en\/","email":"note@cervovolante.com","telephone":"+41782222149","logo":{"@type":"ImageObject","url":"https:\/\/e2dgqt2h67h.exactdn.com\/wp-content\/uploads\/2018\/04\/Cervo-Volante-logo-2.0_POS.png?strip=all","@id":"https:\/\/cervovolante.com\/en\/story\/#organizationLogo","width":850,"height":654},"image":{"@id":"https:\/\/cervovolante.com\/en\/story\/#organizationLogo"},"sameAs":["https:\/\/www.instagram.com\/cervo_volante\/"],"address":{"@id":"https:\/\/cervovolante.com\/en\/#postaladdress","@type":"PostalAddress","streetAddress":"Josefstrasse 53,","postalCode":"8005","addressLocality":"Z\u00fcrich","addressRegion":"Z\u00fcrich","addressCountry":"CH"}},{"@type":"WebPage","@id":"https:\/\/cervovolante.com\/en\/story\/#webpage","url":"https:\/\/cervovolante.com\/en\/story\/","name":"Story | Cervo Volante","description":"For a future after 2050 - Despite the increasing alertness of consumers, the responsible purchase of leather goods remains a challenge","inLanguage":"en-US","isPartOf":{"@id":"https:\/\/cervovolante.com\/en\/#website"},"breadcrumb":{"@id":"https:\/\/cervovolante.com\/en\/story\/#breadcrumblist"},"image":{"@type":"ImageObject","url":"https:\/\/e2dgqt2h67h.exactdn.com\/wp-content\/uploads\/2020\/05\/FabianRied_Naturvision_Rothirsch_2814_Hamster-e1591090491241.jpg?strip=all","@id":"https:\/\/cervovolante.com\/en\/story\/#mainImage","width":1920,"height":891},"primaryImageOfPage":{"@id":"https:\/\/cervovolante.com\/en\/story\/#mainImage"},"datePublished":"2017-09-27T10:39:16+02:00","dateModified":"2021-03-15T14:37:45+01:00"},{"@type":"WebSite","@id":"https:\/\/cervovolante.com\/en\/#website","url":"https:\/\/cervovolante.com\/en\/","name":"Cervo Volante","description":"Ecological welted deer leather shoes and high-quality leather accessories from Switzerland","inLanguage":"en-US","publisher":{"@id":"https:\/\/cervovolante.com\/en\/#organization"}}]},"og:locale":"en_US","og:site_name":"Cervo Volante | Online-Shop f\u00fcr einzigartige, \u00f6kologisch hergestellte Ledermode","og:type":"activity","og:title":"Story | Cervo Volante","og:description":"For a future after 2050 - Despite the increasing alertness of consumers, the responsible purchase of leather goods remains a challenge","og:url":"https:\/\/cervovolante.com\/en\/story\/","og:image":"https:\/\/cervovolante.com\/wp-content\/uploads\/2020\/05\/FabianRied_Naturvision_Rothirsch_2814_Hamster-e1591090491241.jpg","og:image:secure_url":"https:\/\/cervovolante.com\/wp-content\/uploads\/2020\/05\/FabianRied_Naturvision_Rothirsch_2814_Hamster-e1591090491241.jpg","og:image:width":1920,"og:image:height":891,"twitter:card":"summary","twitter:title":"Story | Cervo Volante","twitter:description":"For a future after 2050 - Despite the increasing alertness of consumers, the responsible purchase of leather goods remains a challenge","twitter:image":"https:\/\/cervovolante.com\/wp-content\/uploads\/2020\/05\/FabianRied_Naturvision_Rothirsch_2814_Hamster-e1591090491241.jpg"},"aioseo_meta_data":{"post_id":"100","title":"Story | #site_title","description":"For a future after 2050 - Despite the increasing alertness of consumers, the responsible purchase of leather goods remains a challenge","keywords":[{"label":"cervo volante story","value":"cervo volante story"},{"label":"animal welfare","value":"animal welfare"},{"label":"natural leather","value":"natural leather"},{"label":"traditional barrel tanning","value":"traditional barrel tanning"},{"label":"shoes","value":"shoes"},{"label":"accessories","value":"accessories"},{"label":"winter coats","value":"winter coats"}],"keyphrases":null,"primary_term":null,"canonical_url":null,"og_title":"","og_description":"","og_object_type":"activity","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":"","og_custom_url":null,"og_article_section":"","og_article_tags":"","twitter_use_og":true,"twitter_card":"summary","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"","isEnabled":true},"graphs":[]},"schema_type":null,"schema_type_options":null,"pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":null,"robots_max_videopreview":null,"robots_max_imagepreview":"none","priority":null,"frequency":null,"local_seo":null,"seo_analyzer_scan_date":"2025-10-13 00:27:29","breadcrumb_settings":null,"limit_modified_date":false,"reviewed_by":null,"open_ai":null,"ai":null,"created":"2020-11-15 13:21:14","updated":"2025-10-13 00:27:29"},"_links":{"self":[{"href":"https:\/\/cervovolante.com\/en\/wp-json\/wp\/v2\/pages\/100","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cervovolante.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/cervovolante.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/cervovolante.com\/en\/wp-json\/wp\/v2\/users\/4213"}],"replies":[{"embeddable":true,"href":"https:\/\/cervovolante.com\/en\/wp-json\/wp\/v2\/comments?post=100"}],"version-history":[{"count":0,"href":"https:\/\/cervovolante.com\/en\/wp-json\/wp\/v2\/pages\/100\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cervovolante.com\/en\/wp-json\/wp\/v2\/media\/31602"}],"wp:attachment":[{"href":"https:\/\/cervovolante.com\/en\/wp-json\/wp\/v2\/media?parent=100"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}