{"id":44835,"date":"2023-09-14T16:37:42","date_gmt":"2023-09-14T14:37:42","guid":{"rendered":"https:\/\/cervovolante.com\/2023\/09\/14\/paavo-jaervi-how-it-all-began\/"},"modified":"2023-12-06T09:41:13","modified_gmt":"2023-12-06T08:41:13","slug":"paavo-jaervi-how-it-all-began","status":"publish","type":"post","link":"https:\/\/cervovolante.com\/en\/2023\/09\/14\/paavo-jaervi-how-it-all-began\/","title":{"rendered":"How we launched the collaboration with Paavo J\u00e4rvi"},"content":{"rendered":"\n

Kadri Vunder Fontana, co-founder of Cervo Volante, describes her impressions and experiences along the partnership with Paavo J\u00e4rvi.<\/p>\n\n\n\n

For a while already, we in Cervo Volante have been thinking of finding a cooperation partner, an ambassador, who shares our world outlook as regards sustainability, love for nature, with all its perfections and imperfections. Somebody who understands our quest for harmony between human and nature. And who would suit better than Paavo J\u00e4rvi, a world-famous conductor, born in Estonia and currently being a music director of Z\u00fcrich Tonhalle Orchestra. Just like Estonia and Switzerland have joined forces in Cervo Volante, Paavo J\u00e4rvi has ties with both countries.<\/p>\n\n\n\n

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I approached him after one of his concerts at the Tonhalle, introduced Cervo Volante, our story, and principles. Paavo was fascinated, as a musician, he immediately saw a symphony of balance in our aspirations, where human needs go gracefully hand in hand with the needs of the Earth, ensuring a future where both flourish in eternal accord. Sustainability is the cornerstone of everything we do at Cervo Volante. Paavo explained that for him, sustainability is mostly related to the continuation of our Estonian culture. He detailed how he sees music having a role in cultural sustainability.<\/p>\n\n\n\n

Further, I asked him if he might be interested if we made something specially for him.<\/p>\n\n\n\n

He explained that conductors order music and composers write music on scores, which vary in size, and some can be huge.<\/p>\n\n\n\n

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The nature of his work requires frequent travelling and often he must go on stage immediately after landing. After some unpleasant experiences of lost luggage, he has decided to have his essentials always in hand luggage, containing just the basics: the scores,\u00a0 an iPad and some basic noise cancelling headphones. Until recently, he used an inconvenient sports bag to carry his exceptionally large scores. So far, he had not found anything more suitable and elegant for carrying his essentials.<\/p>\n\n\n\n

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The name has a special significance \u2013 Koosk\u00f5la is an Estonian word, meaning \u2019harmony\u2019 or \u2019accord\u2019<\/p>\n\n\n\n

\u2013 Kadri Vunder Fontana<\/p>\n<\/div>\n<\/div>

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So, we decided to develop a \u201cconductors travel bag\u201c, which could hold all his extra-large scores and other essentials. He liked our business bag Dschember, so our designers made drawings and prototypes, we let Paavo test them, changed them several times according to Paavo\u2019s suggestions, and finally the score bag \u201eKoosk\u00f5la\u201c was born.<\/p>\n\n\n\n

The name has a special significance \u2013 \u201ckoosk\u00f5la\u201d is an Estonian word, meaning \u2019harmony\u2019 or \u2019accord\u2019. First and foremost, it relates to music, harmony is important in music and for Paavo, as a musician, harmony is important, his harmony with the orchestra he conducts and the harmony of various instruments in the orchestra. But not only this \u2013 we, in Cervo Volante aspire for harmony between human and nature. Harmonious balance of humans using the treasures of nature but doing it sustainably and in a balanced manner. That is harmony in a more extensive sense for us.<\/p>\n\n\n\n

To make travelling even more comfortable, we developed various accessories to go with the score bag. We tried to give them names which would be somehow related to music and nature.<\/p>\n\n\n\n

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To make travelling even more comfortable, we developed various accessories to go with the score bag. We tried to give them names which would be somehow related to music and nature.<\/p>\n\n\n\n

Keeltepaun <\/strong>\u2013 a small pouch to keep cables, pencils, pens, erasers, sharpeners and the like what a conductor needs while rehearsing with orchestras. Again, the name is interesting \u2019keel\u2019 (plural \u2019keelte\u2019) means language or tongue, but also \u2019a string of an instrument\u2019. \u2019Paun\u2019 is \u2019pouch\u2019 in slightly quaint Estonian. So, this little fellow is called either \u2019a pouch of languages\u2019 or \u2019a pouch of strings\u2019 \u2013 referring simultaneously to the extent Paavo and Cervo Volante reach out across states and languages borders, but also to music, as Paavo\u2019s main passion and occupation.<\/p>\n\n\n\n

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Kaja S, M,<\/strong> L<\/strong> \u2013 a case in three different sizes for iPad or the like. \u2019Kaja\u2019 means \u2019echo\u2019 in Estonian. You can hear echo in nature: if you call out in the nature, the nature will echo back. Echo is also an essential element in music.<\/p>\n\n\n\n

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\u00a0<\/p>\n\n\n\n

TAMANGUR<\/strong> Stage special loafers \u2013 when you stand in front of the orchestra, your feet must stay firm on the ground. Our Tamangur loafers, with the special addition \u2018for stage\u2019, were developed specially for Paavo. He is already wearing them on stage.<\/p>\n\n\n\n

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Finally, we agreed to develop a moto, which would be the basis of our collaboration and a slogan for products developed for Paavo. I listened for hours of interviews with him, to really get to the heart of his principles and ideas. We proposed several versions, finally he chose \u201ecreating future traditions \u201c.<\/strong><\/p>\n\n\n\n

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About Paavo J\u00e4rvi<\/strong>. <\/p>\n\n\n\n

Estonian conductor Paavo J\u00e4rvi, Tonhalle-Orchester Z\u00fcrich\u2019s Music Director, merges Swiss precision with Estonian passion. Through his role, J\u00e4rvi intricately weaves Bruckner and Mahler into the orchestra\u2019s repertoire, showcasing a blend of Swiss craftsmanship and Estonian fervor.<\/span> With roots in Tallinn and studies under Leonard Bernstein, J\u00e4rvi\u2019s career spans continents. <\/span><\/p>\n\n\n\n

His collaboration with Cervo Volante underscores his commitment to uniting Swiss and Estonian cultures through music. J\u00e4rvi champions Estonian composers and established the acclaimed P\u00e4rnu Music Festival and J\u00e4rvi Academy. <\/span><\/p>\n\n\n\n

Esteemed globally, he\u2019s honored with a Grammy and Conductor of the Year titles, also receiving Estonia\u2019s Order of the White Star for preserving its culture. <\/span><\/p>\n\n\n\n

As Tonhalle Z\u00fcrich\u2019s conductor, J\u00e4rvi epitomizes orchestral excellence, infusing Swiss precision into his artistry while fostering cultural harmony between Estonia and Switzerland.<\/span><\/p>\n\n\n\n

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<\/p>\n","protected":false},"excerpt":{"rendered":"

Kadri Vunder Fontana, co-founder of Cervo Volante, describes her impressions and experiences along the partnership with Paavo J\u00e4rvi. For a while already, we in Cervo Volante have been thinking of…<\/p>\n","protected":false},"author":4213,"featured_media":44548,"comment_status":"closed","ping_status":"closed","sticky":true,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-44835","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-vovolog"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t